In Cynthia Barcomi’s café and deli the focus is on home-made bread, cakes and pastries. The passionate blogger also publishes her recipe ideas on social media.
How does one survive as a late entrant in the food service industry?
My starting point was inspiration – that’s like dance. I used to love dancing, but I simply had the feeling that I was capable of something more and could develop something completely new. Lots of people have good ideas, but it all depends on how you implement them. I know what I want and I work in a very structured way – for me every goal is followed by the next challenge.
Does your involvement on social media have a positive impact on your business?
Definitely. Before, my clientele was restricted to Berlin. Today I can reach people in Spain, Sweden or the USA without leaving my desk. If they happen to come to Berlin, some of them will drop in for a cup of coffee and we’ll take a photo together. Photos and videos convey more than all the words in a recipe.
Cynthia Barcomi enjoys taking photos with customers that she can post on Facebook or Instagram afterwards. The business owner likes communicating with customers – both in person and online. She regularly publishes news of her own culinary creations on her blog, on Facebook, Instagram and Pinterest, with clear tips on how to prepare them. She is also an expert on the popular Kitchen Stories app. After all, we cook with our eyes too!
New York cheesecake and fresh bagels in the middle of Berlin? For American-born Cynthia Barcomi it is something very close to her heart. She has been running her café in the Kreuzberg district of the city since 1994 – complete with her own coffee-roasting business and cake shop. And her deli in the centre of the capital is an oasis of calm, offering savoury dishes. Anyone who wants to make the home-made specialities themselves will find the recipes online or in one of her numerous cookbooks
Interview with founders