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Burgers with a difference. In Sven Freystatzky’s restaurants customers can design their own burgers. The service is also unusual: all orders are placed digitally via a tablet.
Mr Freystatzky, you are the owner of two very special burger restaurants…
Yes, exactly. Our vision for Burgerlich was that customers should be able to build their own burgers. All our food is freshly prepared, using the most sustainable means possible.
Did you have to work hard to convince your customers?
The young people think it’s great. The older ones are a bit sceptical at first. But in the end, most of them admit: wow, it’s not actually that difficult – and maybe it gives them an introduction to the digital age. Especially since they still have contact with the staff.
You have started several businesses. What advice do you have for young self-employed business owners?
I would advise them that self-employment brings a huge amount of responsibility with it. If you aren’t successful, your ego has to take a back seat. You have to be hard on yourself to succeed. It is not just about being a good cook, but also about having business sense. But it’s worth it: the feeling you get when your idea finally bears fruit is priceless.
What does the future look like for Burgerlich?
We want to continue refining our concept. Of course we have a dream that one day our customers will come into the restaurant, order and pay via smartphone and go home happy. These are the dreams of every developer.
There are no printed menus in Burgerlich – everything is ordered digitally. The principle is as simple as online shopping: using a tablet embedded in the table, customers put together their own burgers, meals and drinks and then place their orders using a special smart card. The order goes straight to the kitchen – and a cappuccino appears on the table almost immediately.
A treat for discerning fast-food-lovers in Cologne and Hamburg: Burgerlich has been serving classic burgers, fresh salads and sweet treats in two German cities since 2014. The menu, developed by experienced entrepreneurs Sven Freystatzky and Gregor Gerlach, focuses on a selection of home-made premium burgers. All of them are freshly prepared to a high standard and reflect the official company slogan: “No ordinary hamburger”. A special feature of the restaurants is the digital order process.
Interview with founders