Mr Freystatzky, you are the owner of two very special burger restaurants…
Your customers place their orders digitally. What gave you that idea?
Yes, exactly. Our vision for Burgerlich was that customers should be able to build their own burgers. All our food is freshly prepared, using the most sustainable means possible.
Lots of things are done by smartphone or tablet these days. So we thought: why not in the food service industry too?
Did you have to work hard to convince your customers?
Does your business benefit from the new system?
The young people think it’s great. The older ones are a bit sceptical at first. But in the end, most of them admit: wow, it’s not actually that difficult – and maybe it gives them an introduction to the digital age. Especially since they still have contact with the staff.
Definitely. On the one hand, for instance, it means students without any specialist training can work for us, and on the other, the system also covers resource management, staffing and inventory. So, overall, we reduce our HR costs and our inputs and can see exactly where there is still room for improvement.
You have started several businesses. What advice do you have for young self-employed business owners?
Part of success boils down to happy employees. Do you have any tips on personnel management?
I would advise them that self-employment brings a huge amount of responsibility with it. If you aren’t successful, your ego has to take a back seat. You have to be hard on yourself to succeed. It is not just about being a good cook, but also about having business sense. But it’s worth it: the feeling you get when your idea finally bears fruit is priceless.
The most important thing is to communicate your vision to your staff in ways they can understand and to be a role model. Responsibility is also important. If you give staff the feeling that they are part of the business, their work improves automatically.
What does the future look like for Burgerlich?
We want to continue refining our concept. Of course we have a dream that one day our customers will come into the restaurant, order and pay via smartphone and go home happy. These are the dreams of every developer.